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Call for Papers- International Colloquium
Hallyu and the Global South: The Impact of the South Korean Cultural Industry in South Asia, Southeast Asia, and Latin America
October 7— 8, 2026, La Rochelle University (France)
Colloquium Overview:
Over the past several decades, Hallyu—or the “Korean Wave”—has emerged as a major cultural phenomenon, reshaping the global circulation and reception of cultural products. This colloquium examines the circulation and
reception of South Korean cultural industries in countries of the Global South, with a particular focus on South Asia, Southeast Asia, and Latin America.
It further investigates how Hallyu, driven by cultural products such as K-pop, Kdramas, and cinema, not only depicts South Korean society but also contributes to the diffusion and reception of mediated and affectively invested imaginaries. These imaginaries, in turn, produce tangible effects on social practices and urban spaces, while remaining embedded in local processes of production, appropriation, and reinterpretation. By placing soft power and cultural circulation at the center of discussion, the conference aims to explore the geopolitical, economic, and identity-related dynamics associated with the global expansion of South Korean popular culture beyond Western contexts. We invite contributions from scholars working in fields such as cultural studies, sociology, anthropology, media studies, film studies, musicology, political science, and international relations.
Research Themes
Axis 1 — Hallyu and Soft Power: An Alternative to Western Cultural Models?
Axis 2 — South Korean Cultural Industries as Laboratories of Cultural
Axis 3 — Hallyu and Youth in the Global South: Consumption, Identification, and Creation
Axis 4: The Hallyu Wave as a Tool for Political Expression and Mobilization in the Global South
About the Event
This activity is part of an investigative project launched in 2025 by PoliCEMIES and D2iA, two research laboratories in human and social sciences at La Rochelle Université (Nouvelle Aquitaine, France), in collaboration with the
Master’s program in Languages, Cultures, and International Affairs.
Submission Guidelines
Proposals must be submitted by June 15, 2026
(Notification of acceptance: June 29, 2026)
Submissions should be sent to: colloquehayllu@gmail.com
Proposals should be written in English or French and submitted in .doc or .docx format.
They must include:
• The title of the paper and the relevant research axis
• An abstract (maximum 300 words)
• A short biographical note
Practical Information
• The colloquium will take place on site at La Rochelle University (La Rochelle, France).
• Presentations are expected primarily in person.
• Papers may be presented in English or French.
• No registration fee will be charged. Partial travel and accommodation
support may be available, particularly for PhD candidates and early career researchers.
Organizing Committee
Sebastian Urioste (La Rochelle University)
Sora Hong (La Rochelle University)
Scientific Committee
Vincenzo Cicchelli (Université Paris Cité)
Paroma Ghose (Graduate Institute of International and Development Studies,
Geneva)
Sylvie Octobre (French Ministry of Culture, Centre Max Weber)
Sora Hong (La Rochelle University)
Sebastian Urioste (La Rochelle University)
